How I Lead

Creative Pragmatism

My creativity is channeled into strategic actions, where ideas are turned into pragmatic solutions that are viable, valuable, and feasible.

Inclusive Empathy

My leadership embodies collaboration, diversity and inclusivity, leveraging empathy to create environments where great design can happen and innovation is nurtured from diverse perspectives.

Analytical Leadership

Blending insights and data with strong leadership, I make informed strategic decisions that lower risk and drive tangible customer and business outcomes. I ensure teams do the same.

Systematic Innovation

With an eye for detail and systematic organization, I guide teams through change and complex challenges, ensuring experimentation and innovation are integrated into scalable and sustainable processes.

Dynamic Execution

I am action-oriented, creating ambitious visions into executable strategies with clear, purposeful direction at a high quality of execution.

Purposeful Productivity

I strike a balance between efficiency and meaningful work, ensuring purpose, principles, and process lead to decisions that impact user experiences and business growth.