Company: Notion, A Comcast Company.
Role: Design Director.
Time: 2.5 years.
Responsibilities: Focused on branding, setting the experience vision, crafting design strategy, scaling and growing the team, vendor management, improving design operations and processes.
Team: 2 Product Designers within a 30-person startup.
Problems/Challenges
Design overlooked, leading to late-stage inclusion with limited resources.
Branding, hardware, packaging, UX and visual design inconsistent across channels.
Faltering online revenue, and high cart abandonment.
Poor user experiences and missed market differentiation opportunities.
Outcomes and Impact
Mentored Notion founders at TechStars before joining on design thinking, positioning design as a key strategic business lever.
Doubled design team and delivery speed, significantly enhancing product development pace.
Collaborated with CEO and CTO to craft Notion’s pitch deck, securing $10m in Series A funding.
Directed a comprehensive e-commerce usability audit, boosting revenue by 23% and average order value by 40.2%.
Improved product installation process, cutting time by over 50% and significantly reducing returns while boosting customer ratings.
Understanding and prioritizing what we need to know.
Ensuring inclusive design process flow
Coaching team on in-home observational research.
Facilitating collaborative problems solving.
Design and dev pairing!
Facilitating monthly retrospective.
Reviews
Digital Trends: Notion Partners with HomeAdvisor to connect you to a plumber, fast!
VentureBeat: Notion adds Nest integration to its newest home security and energy savings sensors.
Swatch Pop!: The home monitoring app you need to know about.
Security.org: Notion Home Security Unboxing