Process is VERY necessary to provide structure for a human centered, evidence based and data informed design practice in any business. A Design Process can shorten on-boarding time, provide structure, flexibility and freedom to “create” and instill confidence in your design team by providing well documented and proven activities that provide a wealth of tools to choose from in order to achieve the right outcomes.
The process I have used and iterated on is not unique and is based on the double diamond design process first developed by the British Design Council in 2005 and further refined/defined by IDEOs Design Thinking methodology and Stanford’s D:School design process.
Ideation, exploration and understanding.
Understand business goals, problems, and opportunities
Understand customer/user goals, problems, needs, pain points
Market research and competitive analysis
Analytics and data analysis
Stakeholder interviews and workshops
Collaborative Contextual inquiry
Evidence based decision making.
Prioritize opportunities and problems to achieve business goals (MVP, MUP)
Alignment and focus on what needs to get done to achieve business and customer/user goals
Define success metrics
Service design blueprints
Collaborative Design Studios
Creative exploration and experimentation
Sketching & Ideation
Concept & Usability Testing
Implementation of work
Documentation and annotation
Learn, Measure, Build
Analytics and Usage Metrics