Proven Methods

Process is VERY necessary to provide structure for a human centered, evidence based and data informed design practice in any business. A Design Process can shorten on-boarding time, provide structure, flexibility and freedom to “create” and instill confidence in your design team by providing well documented and proven activities that provide a wealth of tools to choose from in order to achieve the right outcomes.

The process I have used and iterated on is not unique and is based on the double diamond design process first developed by the British Design Council in 2005 and further refined/defined by IDEOs Design Thinking methodology and Stanford’s D:School design process.


Ideation, exploration and understanding.

Understand business goals, problems, and opportunities

Understand customer/user goals, problems, needs, pain points

Market research and competitive analysis

Analytics and data analysis

Stakeholder interviews and workshops

Collaborative Contextual inquiry

User Interviews

Stakeholder Interviews

Usage Metrics


Evidence based decision making.

Prioritize opportunities and problems to achieve business goals (MVP, MUP)

Alignment and focus on what needs to get done to achieve business and customer/user goals

Define success metrics


Journey mapping

Service design blueprints

Prioritization exercises/workshops

Stakeholder reviews


Iterative Design

Collaborative Design Studios

Creative exploration and experimentation


Sketching & Ideation


Concept & Usability Testing

Accessibility Testing

Stakeholder Reviews


Implementation of work

Documentation and annotation

Design QA

User Research

Go-2-Market strategy

Continuous measurement

Learn, Measure, Build

Design-Dev Pairing

Accessibility Review

Feature Planning

Analytics and Usage Metrics

A/B Testing