Proven Methods

Process is VERY necessary to provide structure for a human centered, evidence based and data informed design practice in any business. A Design Process can shorten on-boarding time, provide structure, flexibility and freedom to “create” and instill confidence in your design team by providing well documented and proven activities that provide a wealth of tools to choose from in order to achieve the right outcomes.

The process I have used and iterated on is not unique and is based on the double diamond design process first developed by the British Design Council in 2005, IDEOs Design Thinking methodology and Stanford’s D:School design process.


Ideation, exploration and understanding.

Understand business goals

Understand business goals, problems, and opportunities

Understand customer/user goals, problems, needs, pain points

Market research and competitive analysis

Analytics and data analysis

Stakeholder interviews and workshops

Collaborative generative and evaluative Research

Collaborative Contextual inquiry

Stakeholder reviews

Research Planning Workshops

Rapid experiments

Customer / user surveys


Evidence based decision making.

Prioritize opportunities and problems to achieve business goals (MVP, MUP)

Alignment and focus on what needs to get done to achieve business and customer/user goals

Define success metrics


Journey mapping

Service design blueprints

Prioritization exercises/workshops

Stakeholder reviews


Iterative Design

Collaborative Design Studios

Creative exploration and experimentation



User flows

Process diagrams


UX Writing/content strategy

Interaction design

User interface design

Accessibility design and testing

Usability Testing

User research

Visual design

Stakeholder reviews


Implementation of work

Documentation and annotation

Design QA

User Research

Go-2-Market strategy

Product Marketing planning

Continuous measurement




Creative Exploration