ChoreMonster is an app I had been using with my wife to help manage chores and make helping the family clean fun.

Coincidently Slice of Lime became a part of the Disney Accelerator mentor program in which ChoreMonster had just been selected to be a part of and I jumped on the chance to become their mentor.

Image Courtesy of ChoreMonster
Image Courtesy of ChoreMonster
Monster Dad
Monsters On Phones

Uncover Problems

Through stakeholder interviews, it was discovered that the business had a lot of questions about workflow challenges users were facing in

  • Signing up for the service
  • Onboarding
  • Registering a child
  • Creating a chore
  • A parent completing a chore for the first time
  • A child completing a chore for the first time

After facilitating a research planning workshop it was determined that the research would take the form of contextual in-home observation and the highest priority questions to answer were around onboarding, registering a child and a parent completing a chore cycle being the focus.

Analytics revealed that ChoreMonster had over 300,000 registered users but 40%+ of those users never marked their first chore “complete”. Additionally, in-app analytics showed that between registering for the service and marking their first chore complete, took more than two weeks.

Research uncovered questions with parents within the app workflow including “How do I complete a chore?”, “I can’t log in.”,  “How do my kids complete chores?”, and “How do I approve chores?” These were all user questions that could be acted on through a UX Audit of the app and simple corrections of the user interface.

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I developed a research brief that reflected the needs of the client and what the team could realistically accomplish in the small amount of time we had with ChoreMonster. For ChoreMonster, the brief outlined the purpose of the research, the methodologies to be used, a timeline and the deliverables.

In addition, ChoreMonster asked to participate in the research process in order to understand it and add it to their own design process.

The research and testing quickly validated that onboarding, chore creation and completion, and having multiple log in/accounts were big problems.

On-boarding did not do a good enough job of setting app expectations and did not clearly outline what ChoreMonster would do with sensitive information.

Getting people to use the app as quickly as possible and as easily as possible was blocked by a confusing interface, having to create chores was tedious, and  having to create separate accounts for each child was not understood and frustrating.

Additionally, the research found that parents and children are two very different audiences, but the app treated their workflows the same and this lead to confusion as to who’s profile/account your were looking at.

The solutions that were presented to ChoreMonster to implement:

  • update the on-boarding process with clearer content and shorter workflow
  • update the user interface to reflect standard best practices and mobile UI patterns
  • streamline the process of adding children
  • clearly separate parent accounts from children’s using visual and content cues
  • redesign the current chore completion flows for parents and children
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