Process is very necessary to provide structure for a people-centered and evidence based design practice in any business. A Design Process can shorten on-boarding time, provide structure and freedom to “create”, instill confidence by providing well documented and proven activitie and provides a wealth of tools to achieve the right outcomes.
The process I have used and iterated on is not unique and is based on the double diamond desgin process framework first developed by the British Design Council in 2005.
Ideation, exploration and understanding.
Market research and competitive analysis
Analytical and statistical analysis
Understanding each other’s needs and goals
Understanding customers and users
Evidence based decision making.
Define and prioritize problems
Define success metrics
Implementation of design