Process

Proven Methods

Process is very necessary to provide structure for a people-centered and evidence based design practice in any business. A Design Process can shorten on-boarding time, provide structure and freedom to “create”, instill confidence by providing well documented and proven activitie and provides a wealth of tools to achieve the right outcomes.

The process I have used and iterated on is not unique and is based on the double diamond desgin process framework first developed by the British Design Council in 2005.

Discover

Ideation, exploration and understanding.

Market research and competitive analysis

Analytical and statistical analysis

Understanding each other’s needs and goals

Understanding customers and users

Define

Evidence based decision making.

Define and prioritize problems

Frame solutions

Define success metrics

Design

Iterative Design

Sketching

Prototypes

Usability Testing

Deliver

Implementation of design

Build

Quality Assurance

Delivery

Measure

Prototypes

Experimentation

Play

Creative Exploration